Reviews of movies from my giant DVD tower, and more.
During my many searches on-line for images of Jaws posters, photos, and other memorabilia over the past few years, I began to seek out and collect newspaper clippings featuring theater ads for the film, beginning with those from its first year of release in 1975. Below are twelve such ads; the first is from a screening in San Diego, which I’d attended, while the last is for Jaws 2, a screening I saw with my grandfather in Fremont, Ohio in 1978, and the only clipping from the collection below that I actually cut out from a newspaper and saved.
San Diego, CA
I’m still amazed that I found an ad for my first-ever screening, at the Fashion Valley 4 in Mission Valley.
The ad is from opening day, and states “For fullest enjoyment – see it from the beginning.” Gee, really?
I’d assumed these theaters were in Hawaii, since one was called the Mai Kai, but a quick search told me they were actually located in the Detroit area. And check out that different tag line: “And so it began…”
From the January, 1976 edition of Photoplay. Instead of the warning “May be too intense for younger children,”
it reads, “May be particularly disturbing to younger unaccompanied children.”
And finally, the old Cinema Paramount in Fremont, where my grandfather and I went to see Jaws 2
on a summer night in 1978. To read more about that little adventure, click here.